Apple's U.S. Smartphone Usage Share Approaches 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the January-March period, showing that Apple's smartphone market share rose 2.7 points from December to March, from 36.3% of total U.S. smartphone platform and hardware sales to 39%, marking a record high share for the company.

topsmartphoneoems
Samsung was the hardware manufacturer with the second largest share of the market at 21.7% in March, up from 21% in December. HTC, Motorola, and LG again experienced slight drops in market share, with HTC suffering the heaviest loss going from 10.2% to 9%.

Google's Android continues to be ranked as the top smartphone platform with 52% of smartphone platform share, though it experienced a drop from 53.4% in December, which was absorbed by Apple.

topsmartphoneplatforms
Apple's share increased 2.7 points to 39%, while Blackberry continued to drop, hitting 5.2% down from 6.4% in December. Microsoft remained steady at 3%, though saw a small drop from 3.2% in February's report. Collectively, Apple and Google control 91 percent of the smartphone market, with Apple making continual gains each month.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Related Forum: iPhone

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Thursday January 2, 2025 6:45 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
apple vision pro

Apple Vision Pro May Now Be Out of Production

Tuesday December 31, 2024 2:00 pm PST by
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year. In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
carplay next gen hero

RIP, CarPlay 2?

Sunday December 29, 2024 7:32 am PST by
Apple's website continues to state that the first vehicle models with next-generation CarPlay will "arrive in 2024." With less than three days remaining in the year, however, that timeframe is looking more and more unlikely. It would not be entirely Apple's fault if the stated 2024 target is missed, given that it is ultimately up to automakers to roll out the software in vehicles, but it is...
aapl logo banner

Apple Broke a 13-Year Hardware Streak in 2024

Wednesday January 1, 2025 1:00 am PST by
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the first time in 14 years, Apple failed to announce any major new hardware products in 2024, focusing solely on updates and refinements to its existing product lines. While Apple unveiled a large number of significant hardware refreshes in 2024, such...
MacBook Air 15 Inch Feature Purple

New MacBook Air Models Coming Soon With These Rumored Features

Thursday January 2, 2025 6:42 am PST by
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Below, we recap rumors about the next MacBook Air models. New Features Expected The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU. Apple already updated the MacBook...
iPhone SE 4 Thumb 1

'iPhone SE 4' Rumored to Be Named 'iPhone 16E'

Wednesday January 1, 2025 8:31 am PST by
Apple is expected to release a fourth-generation iPhone SE in March, but it has been rumored that the device will have a different name. The device succeeding the third-generation iPhone SE will be named the iPhone 16E, according to a December 13 post from Fixed Focus Digital, an account with over two million followers on Chinese social media platform Weibo. On December 31, another leaker...
Apple Hefei Wallpaper Mac

Apple Shares Special Wallpaper and Watch Face to Celebrate New Store

Wednesday January 1, 2025 8:59 am PST by
Apple recently announced it will be opening a new retail store at the MixC Hefei shopping mall in Hefei, China on January 18 at 10 a.m. local time. To celebrate the store's upcoming grand opening, Apple has shared both a special wallpaper and Apple Watch face featuring a custom-designed Apple logo. The wallpaper is available for the iPhone, iPad, and Mac. Ahead of the Chinese New Year...

Top Rated Comments

CrazyForApple Avatar
152 months ago
I hate it when people say Apple is doomed.
Score: 17 Votes (Like | Disagree)
AidenShaw Avatar
152 months ago
No there isn't.

Most people following MacRumours for any period of time would realize that there's an incredible bias towards "Apple good, everyone else bad, Samsung is the spawn of Satan" in a large number of the posts. (Although the Samsung part is fairly recent, since Samsung has been kicking Apple's butt.)

"Market share" was dismissed as unimportant when Apple was a computer company and Apple OSX was in the single digits.

"Market share" was often touted as decisive evidence of Apple's dominance when certain classes of Itoys hit double-digit or majority positions.

Now that many of the Itoys are slipping, "market share" is being dismissed again. And, even worse, Apple fans are bringing out the tired old "shipped doesn't mean sold" mantra - as if retailers would continue to order devices that weren't selling.
Score: 8 Votes (Like | Disagree)
PracticalMac Avatar
152 months ago
but, but, but, the price of shares are falling!

Apple is DOOOOOoooommmeed!

/sarcasm
Score: 8 Votes (Like | Disagree)
Mr. Gates Avatar
152 months ago
And yet paying their fair share of taxes to the country that allowed them the opportunity to prosper is unthinkable.

Folks, why do you think Apple has so much money and almost every one else in the US is in debt ?





LINK - - - http://www.nytimes.com/2013/05/03/business/how-apple-and-other-corporations-move-profit-to-avoid-taxes.html?pagewanted=all&_r=0
Score: 6 Votes (Like | Disagree)
Renzatic Avatar
152 months ago
We don't really care for marketshare. But since android fanboys do. we just like to remind them once a while that apple is winning in market and profit share then we will watch them cry. :rolleyes:

Two years ago, you heard about nothing but marketshare from the hardcore contingent. It was always heralded as an example of how the best sells because people want the best.

But as soon as Apple lost the majority stake in the mobile sector...pfft...gone. It's now an unimportant vector.
Score: 6 Votes (Like | Disagree)
iGrip Avatar
152 months ago
Market share is meaningless. Nobody who loves Apple cares one whit about market share, or else they would be embarrassed by the Mac's single-digit market share. Therefore, market share is meaningless.
Score: 5 Votes (Like | Disagree)